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Ring Around the Collar? Itchy Scalp?

6/22/2015

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Do you remember those commercials for the dandruff shampoo? Even now, when I scratch my head, I cringe at the thought that I’m sending the signal, “I have dandruff!” 

That commercial made a simple, effective connection between scratching your head and the need for their product. You might remember the same thing with the "ring-around-the-collar" commercial. Both of these products (Whisk! and Head and Shoulders) did a fantastic job of tying their product to something you see in your daily life.

Now, think about your business. If you were to tell somebody, “A good lead/prospect for ME is…”, could you pick out an object that would spark their memory to connect you to your customer next time they see it?  A couple good examples are:

• The membership sales team at a local chamber of commerce and ‘Coming Soon’ banners

• A non-slip floor treatment company and the yellow ‘Slippery When Wet’ cones

• A cracked windshield and the windshield repair company

Go figure out your marketing symbol. And while you do, enjoy the trip down memory lane!



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Image courtesy of David Castillo Dominici, / FreeDigitalPhotos.net
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    Stuart Preston

    Stuart has run MyBusiness Advisors for over ten years.  Here, he share his experiences for those who also run or wish to run business coaching practices.

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