That commercial made a simple, effective connection between scratching your head and the need for their product. You might remember the same thing with the "ring-around-the-collar" commercial. Both of these products (Whisk! and Head and Shoulders) did a fantastic job of tying their product to something you see in your daily life.
Now, think about your business. If you were to tell somebody, “A good lead/prospect for ME is…”, could you pick out an object that would spark their memory to connect you to your customer next time they see it? A couple good examples are:
• The membership sales team at a local chamber of commerce and ‘Coming Soon’ banners
• A non-slip floor treatment company and the yellow ‘Slippery When Wet’ cones
• A cracked windshield and the windshield repair company
Go figure out your marketing symbol. And while you do, enjoy the trip down memory lane!
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