Do you remember those commercials for the dandruff shampoo? Even now, when I scratch my head, I cringe at the thought that I’m sending the signal, “I have dandruff!”
That commercial made a simple, effective connection between scratching your head and the need for their product. You might remember the same thing with the "ring-around-the-collar" commercial. Both of these products (Whisk! and Head and Shoulders) did a fantastic job of tying their product to something you see in your daily life.
Now, think about your business. If you were to tell somebody, “A good lead/prospect for ME is…”, could you pick out an object that would spark their memory to connect you to your customer next time they see it? A couple good examples are:
• The membership sales team at a local chamber of commerce and ‘Coming Soon’ banners
• A non-slip floor treatment company and the yellow ‘Slippery When Wet’ cones
• A cracked windshield and the windshield repair company
Go figure out your marketing symbol. And while you do, enjoy the trip down memory lane!
Where Should I Go Now?
Main Blog Page
Become A Business Coach like Stuart
Image courtesy of David Castillo Dominici, / FreeDigitalPhotos.net
That commercial made a simple, effective connection between scratching your head and the need for their product. You might remember the same thing with the "ring-around-the-collar" commercial. Both of these products (Whisk! and Head and Shoulders) did a fantastic job of tying their product to something you see in your daily life.
Now, think about your business. If you were to tell somebody, “A good lead/prospect for ME is…”, could you pick out an object that would spark their memory to connect you to your customer next time they see it? A couple good examples are:
• The membership sales team at a local chamber of commerce and ‘Coming Soon’ banners
• A non-slip floor treatment company and the yellow ‘Slippery When Wet’ cones
• A cracked windshield and the windshield repair company
Go figure out your marketing symbol. And while you do, enjoy the trip down memory lane!
Where Should I Go Now?
Main Blog Page
Become A Business Coach like Stuart
Image courtesy of David Castillo Dominici, / FreeDigitalPhotos.net
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