Most coaches start their practice with a pretty good marketing plan in place. Just like our clients, we tend to drop some of those activities as we get busy. Don’t do that! Get yourself a checklist each month to remind you to do your newsletter, attend events, make calls, visit with referral partners, etc. The key to any effective marketing plan is consistency, tracking results, and making minor adjustments along the way. As soon as you drop your marketing efforts, you will see the effects on your calendar, when it’s too late. So, keep it up, stick to the plan and keep yourself booked solid.