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Helping Your Clients Shore Up their Weaknesses

7/6/2012

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One of the first things you did with a new client is uncover some weaknesses of his/her business and his/her skills as an entrepreneur (those of you who've gone through our program smartly used our opening survey as a tool!).  I'm betting you typically find these common weaknesses:
  1. Sales Skillls: getting out and 'closing deals' is a real weakness (see Why Business Owners Suck at Selling).
  2. Bookkeeping: Many don't do it at all and if they do, they don't run the numbers or properly read the reports.
  3. Leadership: They keep having 'employee problems' and don't realize it's a leadership issue.

As their coach/advisor, our job is to help them shore up these weaknesses.  They've got two choices:
  1. Hire someone to take over, either an outsourced talent or an employee
  2. Improve her/his own skill set through training and study

The key here is to identify the weakness and take some action to rectify it.  Set a goal with your client to put that remedy in action with measurable results and hold them accountable to it, and you'll both see a marked improvement in the entire business.


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    Stuart Preston

    Stuart has run MyBusiness Advisors for over ten years.  Here, he share his experiences for those who also run or wish to run business coaching practices.

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