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Don’t Use the ‘F’ Word!

3/12/2014

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A Friend sent me the story of the Apollo 13 Mission, where Flight Director Krantz says in the heat of the moment, “ We never lost a man in space, and we’re sure as hell not going to do so on my watch. FAILURE IS NOT AN OPTION!”

Not only is the F-word not an option, but I feel we, as entrepreneurs, should remove the F-

word from our vocabularies. Because if you’re saying it’s not an option, then you’re at least 
considering it. Nope, I think our focus should be on the S-word, Success: Success is our only 
option!

If you’ve been to my Passion+Focus=Profits seminar, then you’ve heard my take on a famous 
Abraham Lincoln quote.

Lincoln: “You cannot fail if you resolutely determine that you will not fail.”

The new take on it: “You can only succeed if you resolutely determine that you will succeed!”

So, focus on success and take the F-word completely out of your vocabulary. Thanks, Kathleen!



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    Stuart Preston

    Stuart has run MyBusiness Advisors for over ten years.  Here, he share his experiences for those who also run or wish to run business coaching practices.

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