Let’s look at Place first. In order for your market to buy your products or services, you must Place these products where your customers can get them — and easily. You’ve heard the expression the three most important things to a retail store: location, location, and location. Well, there’s a creature out there who has mastered ‘location’: the spider!
The late, great Peter Drucker said, “…the aim of marketing is to make sales superfluous.” In other words, if you are able to put the 4 P’s of Marketing together properly, you won’t have to go out and sell your products/services, your market will come to you. You’ll notice the spider picks a location, sets up shop, and simply waits for her meal to deliver itself into her web. She does not need to do a dance, send out a call, or fill the area with an aroma. She simply waits.
If you imagined capturing your market with a web, where would you build it? Think about location, time, and activities. Once you figure out where and when your market is moving, you will be able to capture their attention and their business.
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